Thinking of home, I read the following from an Aussie coach I follow Taki Moore – it brought a smile to my face and I thought it very appropriate for people in business globally. A few little tweaks and I think we can all relate to the message for the holiday season …
Marketing lessons we can all learn from the man in red – no matter where we do business …
1. DELIVER ON TIME – Would we still believe in Santa if he missed a year, or came late?
2. EVERYONE LOVES A GIVER – Don’t be a taker, win your prospects over with your generosity.
3. HIRE A TEAM OF HARDWORKING ADMIN PEOPLE TO MAKE YOU LOOK GOOD – Santa gets the glory, but the elves work hard to make it all look easy.
4. BUILD YOUR DATABASE – Santa makes a list, and checks it twice. Most businesses don’t even have an “up to date” list.
5. TEACH YOUR CLIENTS HOW TO TREAT YOU – Every kid knows to leave out Milk & Cookies along with carrots for the reindeer. Do your clients know how to help you?
6. QUALIFY HARD – Do you grade your prospects and clients? Santa has a grading system, either naughty or nice!
7. LEVERAGE – Santa has a team of body doubles who have been working the crowds at every shopping centre on the planet for the last 4 weeks.
8. LIMIT ACCESS – Santa’s got things set up. You can’t get him on the mobile. You can’t just see him whenever you want. You’ve gotta send your request to an obscure PO Box in the North Pole. Are you too easy to get?
9. RUN SPECIAL EVENTS – He builds massive anticipation, and gets everyone counting down the sleeps till the big day.
10. COSTUME & SELF PROMOTION – If he just wore regular clothes, he’d be no big deal. Do you have a uniform that makes you THE EXPERT?
11. GET OTHERS TO TALK YOU UP – His P.R. elves get everyone talking about Santa, so he never has to talk himself up.
12. BUILD A BUSINESS THAT GIVES YOU FREE TIME – With all his body doubles and the team of elves, Santa really only works a couple of days a year. Most of the list-checking is outsourced, so he and mrs claus get 363 days off, which they spend on the beach in the glorious sunshine.
Enjoy time with family and friends wherever you may be in the world and I look forward to sharing a whole new year of fun and learning with you in 2014.